The Null Device

A web-based sports news site is bypassing Rupert Murdoch's Sky TV's exclusive rights to broadcast the Cricket World Cup by displaying a computer-animated reconstruction of the match, from public domain information gathered by employees. The process resembles a modern version of the studio reconstructions of cricket matches on radio broadcasts before television (where announcers would "call" the match from descriptions, tapping microphones with pencils to create the sound effects), only this time, it's legal rather than technological limitations that are the motivation. And they look likely to get away with it:

Cricinfo, which is owned by Wisden, the company behind the Wisden Cricketing Almanac, uses data gathered by employees to simulate the action. The involvement of humans in the process is crucial, says Kim Walker, Head of Intellectual Property with Pinsent Masons, the law firm behind OUT-LAW.COM.

Wisden said that it had carefully consulted lawyers before going ahead with the simulations in this week's World Cup. "Cricinfo 3D is based on public domain information gathered by our scorers who record a number of factors such as where the ball pitched, the type of shot played and where the ball goes in the field," said a Wisden statement. "That data is then fed as an xml to anyone who has Cricinfo 3D running on their desktops and the software generates an animation based on this data."

(via Boing Boing) ¶ copyfight cricket intellectual property law murdoch tech 2

In the US, the copyright industry is pushing for a law requiring anything capable of digitising video signals to respond to hidden embedded signals, originally designed for Voltron toys in the 1980s, and to refuse to digitise the content if it is marked as copyrighted.

Meanwhile, in Australia, the same technology is being embedded into plastic dolls of a cricketer, given away with bottles of Victoria Bitter; the signals they respond to will be embedded in broadcasts of the cricket:

Booney dolls went live on Friday the 13th of January with the first match of the VB One Day series, and internet blogs and discussion sites have been debating since then what makes them tick. Booney is activated an hour before each one-day match by an internal timer set to eastern standard time (a glitch for those viewing matches televised on delay in Perth). His first words are "get me a VB, the cricket is about to start", a cross-marketing plug for VB and the cricket that sets the stage for his main performance during the game.

Booney's timer chip is programmed to trigger random comments while the match is in progress, and to announce a codeword for that day's Boonanza competition, in which viewers can win cricket memorabilia prizes (separately, those buying slabs have the chance to win three "Boonanza Utes" and 90 flat-screen TVs).

The major innovation is that Booney's chip responds to four audible triggers broadcast by Nine during matches, to generate targeted comments about bowling, batting, general play and VB advertisements.

Booney's vocabulary ranges from the inane ("Got any nachos? I love nachos") to ones that boost the two key products — the cricket ("He's seeing them like watermelons") and the beer ("Got a beer yet?").

¶ australia copyfight cricket drm galambosianism marketing usa 0