The Null Device

2008/1/13

A study in Singapore has shown that the sight or smell of appetising food can compel people to make impulse purchases, or else compromise their ability to judge risks and payoffs:

Similarly, another experiment used a cookie-scented candle to further gauge whether appetitive stimulus affects consumer behavior. Female study participants in a room with a hidden chocolate-chip cookie scented candle were much more likely to make an unplanned purchase of a new sweater -- even when told they were on a tight budget -- than those randomly assigned to a room with a hidden unscented candle (67 percent vs. 17 percent).
The researchers make the further claim that "the presence of an attractive woman in the trading room might propel an investor to choose the investment option providing smaller but sooner rewards".

(via Boing Boing) consumerism manipulation marketing psychology risks subliminal 0

Details of how the NSA hacked cryptography machines from Swiss company Crypto AG, inserting an undetectable security hole which allowed them to read the traffic of users (including Iranian government orders to assassins and terrorists including the Lockerbie bombers):

On the day of his assassination and one day before his body was found with his throat slit, the Teheran headquarters of the Iranian Intelligence Service, the VEVAK, transmitted a coded message to Iranian diplomatic missions in London, Paris, Bonn and Geneva. "Is Bakhtiar dead?" the message asked.
"Different countries need different levels of security. The United States and other leading Western countries required completely secure communications. Such security would not be appropriate for the Third World countries that were Crypto's customers," Boris Hagelin explained to the baffled engineer. "We have to do it."
Juerg Spoerndli left Crypto AG in 1994. He helped design the machines in the late '70s. "I was ordered to change algorithms under mysterious circumstances" to weaker machines," says Spoerndli who concluded that NSA was ordering the design change through German intermediaries.
The ownership of Crypto AG has been to a company in Liechtenstein, and from there back to a trust company in Munich. Crypto AG has been described as the secret daughter of Siemens but many believe that the real owner is the German government.

(via Schneier) assassination crypto ag cryptography deception espionage germany iran nsa siemens switzerland terrorism 0

Hasbro take legal action to shut down Scrabulous. I'm surprised it took them this long. I wonder whether they'll be smart enough to come to a deal, either acquiring Scrabulous or licensing it in return for a share of the (considerable) ad revenue, or whether they'll just sue it into oblivion to teach them a lesson, undoubtedly cheered on by the Ayn Rand fanboys loudly defending anything they may choose to do in the comments.

The Scrabulous servers are in India, which may be hard to shut down, though Facebook could block the application immediately. And the authors should probably avoid any country with an extradition treaty with the US unless this is settled.

facebook galambosianism games intellectual property scrabble 0